We have a profound humanitarian responsibility to deliver ethical, safe and sustainable artificial general intelligence technologies.
At Stelia our vision for artificial intelligence extends far beyond innovation for its own sake. We believe AI is most powerful and most meaningful when it serves people; when it extends life, protects the planet and deepens our understanding of what it means to be human. This belief is at the heart of everything we build. As frontier developers of this technology, we are focused on applying AI to the foundational pillars of human existence: health, knowledge, community and environmental sustainability. These are not just sectors, they are sacred responsibilities. They define the quality of life today and the viability of life tomorrow.
We are Stelia Ltd, a company registered in England and Wales, with company no. 13779434 and of registered address at 37 Commercial Road Commercial Road, Poole, Dorset, England, BH14 0HU, UK. "We", "us" and "our" in the below policies and notices refer to Stelia Ltd.
We take your privacy very seriously. Please read this privacy notice carefully as it contains important information on how and why we collect, store, use and share your personal data. It also explains your rights in relation to your personal data and how to contact us or supervisory authorities in the event you have a complaint.
We collect, use and are responsible for certain personal data about you. When we do so we are subject to the UK General Data Protection Regulation (UK GDPR) and other UK privacy legislation. We may also be subject to the EU General Data Protection Regulation (EU GDPR) in relation to services we offer to individuals and our wider operations in the European Economic Area (EEA), and to the data privacy laws local to the other countries we operate in (such as the US).
Personal Data: any information relating to an identified or identifiable individual.
Special category personal data: Personal data revealing racial or ethnic origin, political opinions, religious beliefs, philosophical beliefs or trade union membership, genetic data, biometric data (where used for identification purposes), data concerning health, sex life or sexual orientation.
Data subject: the individual who the personal data relates to.
The personal data we collect about you depends on the particular services we provide to you. We may collect and use the following personal data about you:
We collect and use this personal data for the purposes described in the section ‘How we use your personal data and why’ below. If you do not provide personal data we ask for, it may delay or prevent us from providing services to you.
Our services and website are not directed towards nor intended for the use of children, and we do not knowingly collect personal data of anyone under the age of 13. If you have reason to believe that a child under 13 has provided personal data to Stelia, please email us at legal@stelia.io. We will investigate any notification and, if appropriate, delete the personal data from our systems. Anyone under 18 accessing our services must have permission from their parent or guardian.
We collect most of this personal data directly from you; in person, by telephone, text or email and/or via our website and the Stelia platform. However, we may also collect information:
Under data protection law, we can only use your personal data if we have a proper reason, eg:
A legitimate interest is when we have a business or commercial reason to use your personal data, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own.
The table below explains what we use your personal data for and why:
| What we use your data for | Our reasons (the legal basis for our processing) |
| Providing services to you | To perform our contract with you or to take steps at your request before entering into a contract |
| Preventing and detecting fraud against you or us | For our legitimate interest, ie to minimise fraud that could be damaging for you and/or us |
| Conducting checks to identify our customers and verify their identity; Screening for financial and other sanctions or embargoes; Other activities necessary to comply with legal and regulatory obligations that apply to our business, eg under health and safety law or rules issued by our professional regulator. | Depending on the circumstances: to comply with our legal and regulatory obligations; or for our legitimate interests. |
| To enforce legal rights or defend or undertake legal proceedings | Depending on the circumstances: to comply with our legal and regulatory obligations; or for our legitimate interests, ie to protect our business, interests and rights |
| Gathering and providing information required by or relating to audits, enquiries or investigations by regulatory bodies | To comply with our legal and regulatory obligations |
| Ensuring business policies are adhered to, eg policies covering security and internet use | For our legitimate interests, ie to make sure we are following our own internal procedures |
| Operational reasons, such as improving efficiency, training and quality control | For our legitimate interests, ie to be as efficient as we can so we can deliver the best service to you at the best price |
| Ensuring the confidentiality of commercially sensitive information | Depending on the circumstances: for our legitimate interests, ie to protect trade secrets and other commercially valuable information; or to comply with our legal and regulatory obligations |
| Statistical analysis to help us manage our business, eg in relation to our customer base, financial performance etc. | For our legitimate interests, ie to be as efficient as we can so we can deliver the best service to you at the best price |
| Preventing unauthorised access and modifications to systems | Depending on the circumstances: for our legitimate interests, ie to prevent and detect criminal activity that could be damaging for you and/or us; or to comply with our legal and regulatory obligations |
| Protecting the security of systems and data used to provide our services | To comply with our legal and regulatory obligations. We may also use your personal data to ensure the security of systems and data to a standard that goes beyond our legal obligations, and in those cases our reasons are for our legitimate interests, ie to protect systems and data and to prevent and detect criminal activity that could be damaging for you and/or us |
| Updating and enhancing customer records | Depending on the circumstances: to perform our contract with you or to take steps at your request before entering into a contract; to comply with our legal and regulatory obligations; or for our legitimate interests, eg making sure that we can keep in touch with our customers about existing orders and new products. |
| Statutory returns | To comply with our legal and regulatory obligations |
| Ensuring safe working practices, staff administration and assessments | Depending on the circumstances: to comply with our legal and regulatory obligations; or for our legitimate interests, eg to make sure we are following our own internal procedures and working efficiently so we can deliver the best service to you. |
| Marketing our services and those of selected third parties to: existing and former customers; third parties who have previously expressed an interest in our services; and third parties with whom we have had no previous dealings. | For our legitimate interests, ie to promote our business to existing and former customers |
| Credit reference checks via external credit reference agencies | For our legitimate interests, ie to ensure our customers are likely to be able to pay for our services |
| External audits and quality checks, eg for ISO accreditation and the audit of our accounts to the extent not covered by ‘activities necessary to comply with legal and regulatory obligations’ above | Depending on the circumstances: for our legitimate interests, ie to maintain our accreditations so we can demonstrate we operate at the highest standards; or to comply with our legal and regulatory obligations |
| To share your personal data with members of our group and third parties that will or may take control or ownership of some or all of our business (and professional advisors acting on our or their behalf) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency. In such cases information will be anonymised where possible and only shared where necessary | Depending on the circumstances: to comply with our legal and regulatory obligations; or in other cases, for our legitimate interests, ie to protect, realise or grow the value in our business and assets |
We do not currently process special category personal data. However, should we process special category personal data, we will also ensure we are permitted to do so under data protection laws, eg:
We routinely share personal data with:
We only allow those organisations to handle your personal data if we are satisfied they take appropriate measures to protect your personal data. We also impose contractual obligations on them to ensure they can only use your personal data to provide services to us and to you. We or the third parties mentioned above occasionally also share personal data with:
Usually, information will be anonymised but this may not always be possible. The recipient of any of your personal data will be bound by confidentiality obligations. We will not share your personal data with any other third party without your consent. If you would like more information about who we share our data with and why, please contact us (see ‘How to contact us’ below).
We will use your personal data to send you updates (usually by email or text message) about our services, including exclusive offers, promotions or new services. We have a legitimate interest in using your personal data for marketing purposes (see above ‘How and why we use your personal data’). This means we do not usually need your consent to send you marketing information.
If we change our marketing approach in the future so that consent is needed, we will ask for this separately and clearly. You do, however, have the right to opt out of receiving marketing communications at any time by:
We may ask you to confirm or update your marketing preferences if you ask us to provide further services in the future, or if there are changes in the law, regulation, or the structure of our business. We will always treat your personal data with the utmost respect and will never sell it to other organisations for marketing purposes without your consent.
Personal data may be held at our offices and those of our group companies, third party agencies, service providers, representatives and agents as described above (see above: 'Sharing with third parties'.
Some of these third parties may be based outside the UK/EEA. For more information, including on how we safeguard your personal data when this happens, see below: ‘Transferring your personal data out of the UK and EEA’.
We will not keep your personal data for longer than we need it for the purpose for which it is used, unless we are required to retain it by applicable law (e.g. as part of our business records obligations).
If you no longer have an account with us or we are no longer providing services to you, we will usually delete or anonymise your account data after 2 years.
It is sometimes necessary for us to transfer your personal data to countries outside the UK and EEA. In those cases we will comply with applicable UK and EEA laws designed to ensure the privacy of your personal data.
We may transfer your personal data to our employees, subcontractors and/or service providers located outside the UK in the US.
We may also transfer your personal data from the EEA to the UK.
Under data protection laws, we can only transfer your personal data to a country outside the UK/EEA where:
Where we transfer your personal data outside the UK or EEA, we do so on the basis of an adequacy regulation or (where this is not available) legally-approved standard data protection clauses recognised or issued further to Article 46(2) of the UK GDPR and/or EU GDPR. In the event we cannot or choose not to continue to rely on either of those mechanisms at any time, we will not transfer your personal data outside the UK/EEA unless we can do so on the basis of an alternative mechanism or exception provided by UK data protection law and reflected in an update to this policy. Any changes to the destinations to which we send personal data or in the transfer mechanisms we rely on to transfer personal data internationally will be notified to you in accordance with the section on ‘Changes to this privacy notice’ below.
You have the following rights, which you can exercise free of charge:
| Access | The right to be provided with a copy of your personal data |
| Rectification | The right to require us to correct any mistakes in your personal data |
| Erasure (also known as the right to be forgotten) | The right to require us to delete your personal data (in certain situations) |
| Restriction of processing | The right to require us to restrict processing of your personal data in certain circumstances, eg if you contest the accuracy of the data |
| Data portability | The right to receive the personal data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party (in certain situations) |
| To object | The right to object: at any time to your personal data being processed for direct marketing (including profiling); or in certain other situations to our continued processing of your personal data, eg processing carried out for the purpose of our legitimate interests unless there are compelling legitimate grounds for the processing to continue or the processing is required for the establishment, exercise or defence of legal claims |
| Not to be subject to automated individual decision making | The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you |
| The right to withdraw consent | If you have provided us with a consent to use your personal data you have a right to withdraw that consent easily at any time. You may withdraw consent by choosing the relevant options within the Stelia platform or by contacting us using the details below. Withdrawing consent will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn |
For more information on each of those rights, including the circumstances in which they apply, please contact us (see ‘How to contact us’ below) or see the Guidance from the UK Information Commissioner’s Office (ICO).
If you would like to exercise any of your rights, please email us using the email address in "How to Contact Us" providing enough information to identify yourself (eg your full name, address and customer reference number) and any additional identity information we may reasonably request from you, what right you want to exercise and the information to which your request relates.
We have appropriate security measures to prevent personal data from being lost accidentally, or used or accessed unlawfully. We limit access to your personal data to those who have a genuine business need to access it. Those processing your personal data will do so only in an authorised manner and are subject to a duty of confidentiality. We continually test our systems and we follow top industry standards for information security.
We also have procedures to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.
Please contact us if you have any queries or concerns about our use of your personal data (see below ‘How to contact us’). We hope we will be able to resolve any issues you may have. You may also have the right to lodge a complaint with the Information Commissioner (the UK data protection regulator) and/or the relevant supervisory authority in your jurisdiction. Please contact us if you would like further information.
For a list of EEA data protection supervisory authorities and their contact details see here. Stelia’s lead supervisory authority is the Information Commissioner’s Office in the UK.
This privacy notice was published and last updated on 24 June 2025. We may change this privacy notice from time to time. When we do we will inform you via our website or on the Stelia platform.
We take reasonable steps to ensure your personal data remains accurate and up to date. To help us with this, please let us know if any of the personal data you have provided to us has changed, eg your surname or address; see below ‘How to contact us’.
You can also update your personal data yourself in the Stelia platform.
You can contact us by email if you have any questions about this privacy notice or the information we hold about you, to exercise a right under data protection law or to make a complaint: legal@stelia.ai
If you would like this notice in another format (for example audio or large print) please contact us (see ‘How to contact us’ above).
This cookie notice only relates to your use of the Stelia website. Throughout our website we may link to other resources owned and operated by certain trusted third parties. These other third party resources may also use cookies or similar technologies in accordance with their own separate policies. For privacy information relating to these other third party resources, please consult their policies as appropriate.
A cookie is a small text file which is placed onto your device (eg computer, smartphone or other electronic device) when you use our website. These help us to recognise you and your device, and store some information about your preferences or past actions (including where you have previously chatted to us using our chat function). For example, we may monitor how many times you visit the website, which pages you go to, traffic data, location data and the originating domain name of your internet service provider. This information helps us to build a profile of our users and to tailor our website to better cater to our audience’s interests. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually. For further information on cookies generally, including how to control and manage them, visit the guidance on cookies published by the UK Information Commissioner’s Office, or www.allaboutcookies.org.
We will ask for your consent to place cookies or other similar technologies on your device, except where they are essential for us to provide you with a service that you have requested. You can withdraw any consent to the use of cookies or manage any other cookie preferences by clicking on the cookies icon at the bottom of any page on the website. You can then adjust sliders or untick boxes as appropriate to indicate or remove your consent. It may be necessary to refresh the page for the updated settings to take effect.
The table below provides more information about the cookies we use and why:
Cookies we use
| Cookies we ue | Name | Purpose |
| Analytics Cookies | _ga | Google Analytics identifiers |
| _gid | Cell | |
| _gat | Request rate limiter for Google Analytics | |
| _hJsession_* | HotJar session tracking | |
| Marketing Cookies | ad_id | Stores ad display preferences |
| tracking_id | Third party ad-service cookie (Google Ads, Facebook, etc) | |
| campaign | Tracks ad campaign |
The cookies we use will only be accessed by us and those third parties named in the table above for the purposes referred to in this cookie policy. Those cookies will not be accessed by any other third party.
If you do not want to accept any cookies, you may be able to change your browser settings so that cookies (including those which are essential to the services requested) are not accepted. If you do this, please be aware that you may lose some of the functionality of our website.For further information about cookies and how to disable them please go to the guidance on cookies published by the UK Information Commissioner’s Office, or www.allaboutcookies.org.
We may change this notice from time to time. Any changes will be posted on this page with an updated review date. This notice was last reviewed on 24 June 2025.
If you have any questions about this cookie notice of the information we hold about you, email us at legal@stelia.ai
Welcome to the Stelia.AI website. By accessing our website, you agree to these terms of use, our privacy notice, and any other legal notices published by us on the website. These terms govern your use of our website and its content. If you do not agree with any of these terms, you are prohibited from using or accessing this site.
The content published on Stelia.AI, including articles, photographs, videos, graphics, and overall design, is owned by us or our licensors and is protected by copyright, trademark, patent, and other intellectual property laws. You may not reproduce, distribute, modify, or create derivative works from our content without express written permission from us.
"Stelia" and the Stelia logo, "Hyperband" and "DawnLink" are all registered trademarks of Stelia.
Permission is granted to temporarily download one copy of the materials (information or software) on the Stelia.AI website for personal, non-commercial transitory viewing only. This is the grant of a licence, not a transfer of title, and under this licence, you may not:
This licence shall automatically terminate if you violate any of these restrictions and may be terminated by us at any time. Upon terminating your viewing of these materials or upon the termination of this licence, you must destroy any downloaded materials in your possession whether in electronic or printed format.
We welcome collaboration requests, and are happy to consider the reproduction of our material on reputable websites relevant to our customers’ markets and areas of expertise. All reproductions of our materials and articles require our prior written consent. Please contact us at legal@stelia.ai to discuss further and to obtain all relevant written consents.
The materials on Stelia.AI website are provided on an ‘as is’ basis. We make no warranties, expressed or implied, and hereby disclaim and negate all other warranties including, without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights.
Further, we do not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on its website or otherwise relating to such materials or on any sites linked to this site.elcome to the Stelia.AI website.
In no event shall we or our suppliers be liable for any damages (including, without limitation, damages for loss of data or profit, or due to business interruption) arising out of the use or inability to use the materials on our website, even if we or our authorised representative(s) have been notified orally or in writing of the possibility of such damage.
We do not continuously review all of the sites linked to on our website and we are not responsible for the contents of any such linked site. The inclusion of any link does not imply endorsement by us of the site. Use of any such linked website is at the user’s own risk and will be subject to that website’s individual terms and conditions and privacy notices (as relevant).
We may revise these terms of use for our website at any time without notice. By using this website, you are agreeing to be bound by the then current version of these terms of use.
If you have any questions about these terms of use, please contact us at legal@stelia.ai
We believe that the power of AI should always be matched by a deep sense of responsibility. As we build the essential engines and platforms that enable organisations to deploy and scale intelligent applications globally, our human-first approach guides everything we do; from early research to real-world integration.
AI is not just about algorithms; it's about people.
We design our platform and products to empower humans, not replace them. Whether it is a developer deploying an intelligent agent or a business leader transforming outcomes through distributed intelligence, our goal is the same: put users in control, ensure clarity, and support ethical, effective use at scale.
This means integrating perspectives from engineers, domain experts and stakeholders across sectors to ensure that the AI we help deploy enhances, rather than compromises, human judgement, safety and trust.
As AI becomes more capable and accessible, the safety challenges grow more complex.
We do not take these issues lightly. We understand that what we build, and what we empower others to build, must meet a higher standard of care.
Stelia’s approach to safety is proactive, embedded and iterative. We design for trust from the ground up:
Our mission is to simplify deployment without simplifying responsibility. We give organisations the tools not just to innovate, but to innovate safely.
AI will transform business outcomes, but it must also safeguard human values. Stelia is building a future where distributed intelligence does not just scale, it earns trust at every level.
As we empower organisations to unlock AI’s full potential, we remain grounded in the belief that safety is not a constraint; it is a competitive advantage.
Because the only AI worth scaling is the kind that benefits everyone it touches.
1. About our terms
1.1. These terms and conditions of use (Terms) explain how you may use this platform and any of its content (Platform). These Terms apply between Stelia Ltd (we, us or our) and you, the person accessing or using the Platform (you or your).
1.2. You should read these Terms carefully before using the Platform. By using the Platform or otherwise indicating your consent, you agree to be bound by these Terms. If you do not agree with any of these Terms, you should stop using the Platform immediately.
1.3. These Terms apply to any parts of the Platform, its functionality and content provided to you free of charge for information purposes only.
1.4. If you would like these Terms in another format (for example: audio, large print, braille), please contact us using the contact details set out below.