Legal, Governance and Policy

Building for good

At Stelia our vision for artificial intelligence extends far beyond innovation for its own sake. We believe AI is most powerful and most meaningful when it serves people; when it extends life, protects the planet and deepens our understanding of what it means to be human. This belief shapes everything we build. As frontier developers of this technology, we are focused on applying AI to the foundational pillars of human existence: health, knowledge, community and environmental sustainability. We treat these as sacred responsibilities. They define the quality of life today and the viability of life tomorrow.

Image · 2560 × 900 (full-bleed) Suggested: a calm, institutional or civic scene, or a restrained abstract of the Stelia system. Dark and teal-compatible so any overlaid text stays legible.

Trust, by design.

We are Stelia Ltd, a company registered in England and Wales, with company number 13779434 and registered address at 37 Commercial Road, Poole, Dorset, England, BH14 0HU, United Kingdom. References to “we”, “us” and “our” in the policies and notices below are to Stelia Ltd.

Safety at the core

Trust and Security

The power of AI has to be matched by responsibility. As we build the essential engines and platforms that enable organisations to deploy and scale intelligent applications globally, our human-first approach guides everything we do, from early research to real-world integration.

A human-first approach to intelligent systems

AI is about people as much as algorithms. We design our platform and products to strengthen what people do, not to replace them. For a developer deploying an agent and for a business leader changing how their organisation works, the goal is the same: keep users in control, keep it clear, and support ethical use at scale.

This means integrating perspectives from engineers, domain experts and stakeholders across sectors so the AI we help deploy strengthens human judgement, safety and trust instead of undermining them.

Facing AI’s safety challenges head on

As AI becomes more capable and accessible, the safety challenges grow more complex:

Security vulnerabilities in distributed systems and automated decision-making;
Loss of human oversight in critical or sensitive applications;
Misinformation and low-trust content generation;
Misuse or unintended consequences when deployment is not guided by purpose and clarity;
Bias and discrimination, inherited from training data or unintended design choices.

We do not take these issues lightly. What we build, and what we help others build, must meet a higher standard of care.

Responsibility built into the platform

We design for trust from the ground up:

Transparent systems that are explainable and auditable;
Guardrails and governance tools for responsible deployment;
Scalable frameworks for testing and monitoring in live environments;
Continuous collaboration with customers to surface edge cases, feedback and real-world learnings.

We simplify deployment without simplifying responsibility, and give organisations the tools to innovate safely.

A safer AI future for society

AI will change business outcomes, and it must safeguard human values while it does. Stelia is building a future where distributed intelligence earns trust at every level, not only scale. We help organisations get the most from AI, and we treat safety as a competitive advantage, because AI worth scaling is AI that benefits everyone it touches.

If you believe you have found a security vulnerability in our website or services, please contact us at [email protected] and give us a reasonable opportunity to address it before disclosing it publicly.

Usable by everyone

Accessibility

We want everyone to be able to use our website and our products, whatever their ability or the technology they use. We aim to meet the Web Content Accessibility Guidelines (WCAG) 2.2 at level AA, and we treat accessibility as an ongoing commitment rather than a one-time exercise.

We test and improve our interfaces over time, and we welcome feedback that helps us do better. If you encounter a barrier to using any part of our website or services, or you would like a policy on this page in another format, for example audio or large print, please tell us at [email protected], describing the page and the difficulty, and we will work to put it right.

Privacy Notice

We take your privacy very seriously. Please read this privacy notice carefully as it contains important information on how and why we collect, store, use and share your personal data. It also explains your rights in relation to your personal data and how to contact us or supervisory authorities in the event you have a complaint.

We collect, use and are responsible for certain personal data about you. When we do so we are subject to the UK General Data Protection Regulation (UK GDPR) and other UK privacy legislation. We may also be subject to the EU General Data Protection Regulation (EU GDPR) in relation to services we offer to individuals and our wider operations in the European Economic Area (EEA), and to the data privacy laws local to the other countries we operate in (such as the US).

Key terms

Personal data: any information relating to an identified or identifiable individual.

Special category personal data: personal data revealing racial or ethnic origin, political opinions, religious beliefs, philosophical beliefs or trade union membership, genetic data, biometric data (where used for identification purposes), data concerning health, sex life or sexual orientation.

Data subject: the individual who the personal data relates to.

Personal data we collect about you

The personal data we collect about you depends on the particular services we provide to you. We may collect and use the following personal data about you:

your name and contact information, including email address and telephone number and company details;
information to check and verify your identity, eg your date of birth;
your gender, if you choose to give this to us;
location data;
your billing information;
transaction and payment card information;
your personal and professional interests;
your professional online presence, eg LinkedIn profile;
your contact history, purchase history and saved items;
information to enable us to undertake credit or other financial checks on you;
information about how you use our platform, network, communication and other systems.

We collect and use this personal data for the purposes described in the section ‘How we use your personal data and why’ below. If you do not provide personal data we ask for, it may delay or prevent us from providing services to you.

Children

Our services and website are not directed towards nor intended for the use of children, and we do not knowingly collect personal data of anyone under the age of 13. If you have reason to believe that a child under 13 has provided personal data to Stelia, please email us at [email protected]. We will investigate any notification and, if appropriate, delete the personal data from our systems. Anyone under 18 accessing our services must have permission from their parent or guardian.

How your personal data is collected

We collect most of this personal data directly from you: in person, by telephone, text or email and/or via our website and the Stelia platform. However, we may also collect information:

from publicly accessible sources, eg Companies House or HM Land Registry;
directly from a third party with your consent, eg sanctions screening providers, credit reference agencies, and customer due diligence providers;
from cookies on our website and/or platform (for more information on our use of cookies, please see our Cookies notice below);
via our IT systems, eg through automated monitoring of our platform and other technical systems, such as our computer networks and connections, CCTV and access control systems, communications systems, email and instant messaging systems.

How we use your personal data and why

Under data protection law, we can only use your personal data if we have a proper reason, eg:

where you have given consent;
to comply with our legal and regulatory obligations;
for the performance of a contract with you or to take steps at your request before entering into a contract; or
for our legitimate interests or those of a third party.

A legitimate interest is when we have a business or commercial reason to use your personal data, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own. The table below explains what we use your personal data for and why.

What we use your data for	Our reasons (the legal basis for our processing)
Providing services to you	To perform our contract with you or to take steps at your request before entering into a contract
Preventing and detecting fraud against you or us	For our legitimate interest, ie to minimise fraud that could be damaging for you and/or us
Conducting checks to identify our customers and verify their identity; screening for financial and other sanctions or embargoes; other activities necessary to comply with legal and regulatory obligations that apply to our business, eg under health and safety law or rules issued by our professional regulator	Depending on the circumstances: to comply with our legal and regulatory obligations; or for our legitimate interests
To enforce legal rights or defend or undertake legal proceedings	Depending on the circumstances: to comply with our legal and regulatory obligations; or for our legitimate interests, ie to protect our business, interests and rights
Gathering and providing information required by or relating to audits, enquiries or investigations by regulatory bodies	To comply with our legal and regulatory obligations
Ensuring business policies are adhered to, eg policies covering security and internet use	For our legitimate interests, ie to make sure we are following our own internal procedures
Operational reasons, such as improving efficiency, training and quality control	For our legitimate interests, ie to be as efficient as we can so we can deliver the best service to you at the best price
Ensuring the confidentiality of commercially sensitive information	Depending on the circumstances: for our legitimate interests, ie to protect trade secrets and other commercially valuable information; or to comply with our legal and regulatory obligations
Statistical analysis to help us manage our business, eg in relation to our customer base and financial performance	For our legitimate interests, ie to be as efficient as we can so we can deliver the best service to you at the best price
Preventing unauthorised access and modifications to systems	Depending on the circumstances: for our legitimate interests, ie to prevent and detect criminal activity that could be damaging for you and/or us; or to comply with our legal and regulatory obligations
Protecting the security of systems and data used to provide our services	To comply with our legal and regulatory obligations. We may also use your personal data to ensure the security of systems and data to a standard that goes beyond our legal obligations, and in those cases our reasons are for our legitimate interests, ie to protect systems and data and to prevent and detect criminal activity
Updating and enhancing customer records	Depending on the circumstances: to perform our contract with you or to take steps at your request before entering into a contract; to comply with our legal and regulatory obligations; or for our legitimate interests, eg making sure that we can keep in touch with our customers about existing orders and new products
Statutory returns	To comply with our legal and regulatory obligations
Ensuring safe working practices, staff administration and assessments	Depending on the circumstances: to comply with our legal and regulatory obligations; or for our legitimate interests, eg to make sure we are following our own internal procedures and working efficiently
Marketing our services and those of selected third parties to existing and former customers, third parties who have previously expressed an interest in our services, and third parties with whom we have had no previous dealings	For our legitimate interests, ie to promote our business to existing and former customers
Credit reference checks via external credit reference agencies	For our legitimate interests, ie to ensure our customers are likely to be able to pay for our services
External audits and quality checks, eg for ISO accreditation and the audit of our accounts	Depending on the circumstances: for our legitimate interests, ie to maintain our accreditations so we can demonstrate we operate at the highest standards; or to comply with our legal and regulatory obligations
Sharing your personal data with members of our group and third parties that will or may take control or ownership of some or all of our business, in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency (information will be anonymised where possible and only shared where necessary)	Depending on the circumstances: to comply with our legal and regulatory obligations; or for our legitimate interests, ie to protect, realise or grow the value in our business and assets

Special category personal data

We do not currently process special category personal data. However, should we process special category personal data, we will also ensure we are permitted to do so under data protection laws, eg:

we have your explicit consent;
the processing is necessary to protect your (or someone else’s) vital interests where you are physically or legally incapable of giving consent; or
the processing is necessary to establish, exercise or defend legal claims.

Sharing with third parties

We routinely share personal data with:

companies within the Stelia Ltd group;
third parties we use to help deliver our services to you, eg payment service providers and MailChimp;
third parties approved by you, eg social media sites you choose to link your account to, or third-party payment providers;
credit reference agencies;
our bank.

We only allow those organisations to handle your personal data if we are satisfied they take appropriate measures to protect it. We also impose contractual obligations on them to ensure they can only use your personal data to provide services to us and to you. We or the third parties mentioned above occasionally also share personal data with our external auditors, our and their professional advisers (such as lawyers), law enforcement agencies, courts, tribunals and regulatory bodies, and other parties that have or may acquire control or ownership of our business in connection with a significant corporate transaction or restructuring. Usually information will be anonymised, but this may not always be possible. The recipient of any of your personal data will be bound by confidentiality obligations. We will not share your personal data with any other third party without your consent.

Marketing

We will use your personal data to send you updates (usually by email or text message) about our services, including exclusive offers, promotions or new services. We have a legitimate interest in using your personal data for marketing purposes, which means we do not usually need your consent to send you marketing information. If we change our marketing approach in the future so that consent is needed, we will ask for this separately and clearly.

You have the right to opt out of receiving marketing communications at any time by using the ‘unsubscribe’ link in emails or the ‘STOP’ number in texts, or by updating your marketing preferences on the Stelia platform. We will always treat your personal data with the utmost respect, and will never sell it to other organisations for marketing purposes without your consent.

Where your personal data is held

Personal data may be held at our offices and those of our group companies, third-party agencies, service providers, representatives and agents as described above. Some of these third parties may be based outside the UK/EEA. For more information, including how we safeguard your personal data when this happens, see ‘Transferring your personal data out of the UK and EEA’ below.

Retention

We will not keep your personal data for longer than we need it for the purpose for which it is used, unless we are required to retain it by applicable law (eg as part of our business records obligations). If you no longer have an account with us, or we are no longer providing services to you, we will usually delete or anonymise your account data after 2 years.

Transferring your personal data out of the UK and EEA

It is sometimes necessary for us to transfer your personal data to countries outside the UK and EEA. In those cases we will comply with applicable UK and EEA laws designed to ensure the privacy of your personal data. We may transfer your personal data to our employees, subcontractors and/or service providers located outside the UK, in the US. We may also transfer your personal data from the EEA to the UK.

Under data protection laws, we can only transfer your personal data to a country outside the UK/EEA where the UK government (or, for EEA transfers, the European Commission) has decided the country ensures an adequate level of protection, where there are appropriate safeguards in place together with enforceable rights and effective legal remedies for you, or where a specific exception applies. Where we transfer your personal data outside the UK or EEA, we do so on the basis of an adequacy regulation or, where this is not available, legally-approved standard data protection clauses recognised or issued under Article 46(2) of the UK GDPR and/or EU GDPR. Any changes to the destinations to which we send personal data, or the transfer mechanisms we rely on, will be notified to you in accordance with ‘Changes to this privacy notice’ below.

Your rights

You have the following rights, which you can exercise free of charge:

Right	What it means
Access	The right to be provided with a copy of your personal data
Rectification	The right to require us to correct any mistakes in your personal data
Erasure (also known as the right to be forgotten)	The right to require us to delete your personal data (in certain situations)
Restriction of processing	The right to require us to restrict processing of your personal data in certain circumstances, eg if you contest the accuracy of the data
Data portability	The right to receive the personal data you provided to us, in a structured, commonly used and machine-readable format, and/or transmit that data to a third party (in certain situations)
To object	The right to object at any time to your personal data being processed for direct marketing (including profiling), or in certain other situations to our continued processing of your personal data, eg processing carried out for the purpose of our legitimate interests
Not to be subject to automated individual decision making	The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you
To withdraw consent	If you have provided us with consent to use your personal data, you have a right to withdraw that consent easily at any time. Withdrawing consent will not affect the lawfulness of our use of your personal data before it was withdrawn

For more information on each of those rights, including the circumstances in which they apply, please contact us or see the guidance from the UK Information Commissioner’s Office (ICO). If you would like to exercise any of your rights, please email us at [email protected], providing enough information to identify yourself and any additional identity information we may reasonably request, the right you want to exercise, and the information to which your request relates.

Keeping your personal data secure

We have appropriate security measures to prevent personal data from being lost accidentally, or used or accessed unlawfully. We limit access to your personal data to those who have a genuine business need to access it. Those processing your personal data will do so only in an authorised manner and are subject to a duty of confidentiality. We continually test our systems and we follow top industry standards for information security. We also have procedures to deal with any suspected data security breach, and we will notify you and any applicable regulator of a suspected breach where we are legally required to do so.

How to complain

Please contact us if you have any queries or concerns about our use of your personal data, and we hope we will be able to resolve any issues you may have. You may also have the right to lodge a complaint with the Information Commissioner (the UK data protection regulator) and/or the relevant supervisory authority in your jurisdiction. Stelia’s lead supervisory authority is the Information Commissioner’s Office in the UK.

Changes to this privacy notice

This privacy notice was published and last updated on 24 June 2025. We may change this privacy notice from time to time. When we do, we will inform you via our website or on the Stelia platform.

Updating your personal data, and how to contact us

We take reasonable steps to ensure your personal data remains accurate and up to date. Please let us know if any of the personal data you have provided to us has changed, eg your surname or address. You can also update your personal data yourself in the Stelia platform. You can contact us by email if you have any questions about this privacy notice or the information we hold about you, to exercise a right under data protection law, to request this notice in another format, or to make a complaint: [email protected].

The terms that govern your use of this website

Website Terms of Use

Welcome

Welcome to the Stelia.AI website. By accessing our website, you agree to these terms of use, our privacy notice, and any other legal notices published by us on the website. These terms govern your use of our website and its content. If you do not agree with any of these terms, you are prohibited from using or accessing this site.

Intellectual property rights

The content published on Stelia.AI, including articles, photographs, videos, graphics, and overall design, is owned by us or our licensors and is protected by copyright, trademark, patent, and other intellectual property laws. You may not reproduce, distribute, modify, or create derivative works from our content without express written permission from us.

“Stelia” and the Stelia logo, “Hyperband” and “DawnLink” are all registered trademarks of Stelia.

Use licence

Permission is granted to temporarily download one copy of the materials (information or software) on the Stelia.AI website for personal, non-commercial transitory viewing only. This is the grant of a licence, not a transfer of title, and under this licence you may not:

modify or copy the materials;
use the materials for any commercial purpose, or for any public display (commercial or non-commercial);
attempt to decompile or reverse engineer any software contained on the Stelia.AI website;
remove any copyright or other proprietary notations from the materials; or
transfer the materials to another person or “mirror” the materials on any other server.

This licence shall automatically terminate if you violate any of these restrictions, and may be terminated by us at any time. Upon terminating your viewing of these materials, or upon the termination of this licence, you must destroy any downloaded materials in your possession, whether in electronic or printed format.

We welcome collaboration requests, and are happy to consider the reproduction of our material on reputable websites relevant to our customers’ markets and areas of expertise. All reproductions of our materials and articles require our prior written consent. Please contact us at [email protected] to discuss further and to obtain all relevant written consents.

Disclaimer

The materials on the Stelia.AI website are provided on an ‘as is’ basis. We make no warranties, expressed or implied, and hereby disclaim and negate all other warranties including, without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights. Further, we do not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on our website or otherwise relating to such materials, or on any sites linked to this site.

Limitations

In no event shall we or our suppliers be liable for any damages (including, without limitation, damages for loss of data or profit, or due to business interruption) arising out of the use or inability to use the materials on our website, even if we or our authorised representatives have been notified orally or in writing of the possibility of such damage.

Links

We do not continuously review all of the sites linked to on our website, and we are not responsible for the contents of any such linked site. The inclusion of any link does not imply endorsement by us of the site. Use of any such linked website is at the user’s own risk, and will be subject to that website’s individual terms and conditions and privacy notices (as relevant).

Modifications

We may revise these terms of use for our website at any time without notice. By using this website, you are agreeing to be bound by the then current version of these terms of use.

Contact information

If you have any questions about these terms of use, please contact us at [email protected].

The terms that govern use of Stelia Workspace and our platform

Platform Terms and Conditions

1. About our terms

1.1 These terms and conditions of use (Terms) explain how you may use this platform and any of its content (Platform). These Terms apply between Stelia Ltd (we, us or our) and you, the person accessing or using the Platform (you or your).

1.2 You should read these Terms carefully before using the Platform. By using the Platform or otherwise indicating your consent, you agree to be bound by these Terms. If you do not agree with any of these Terms, you should stop using the Platform immediately.

1.3 These Terms apply to any parts of the Platform, its functionality and content provided to you free of charge for information purposes only.

1.4 If you would like these Terms in another format (for example: audio, large print, braille), please contact us using the contact details set out below.

For the full Platform Terms and Conditions, or to discuss an agreement covering the use of Stelia Workspace and our platform services, please contact us at [email protected].

How we use cookies on this website

Cookies

Website

This cookie notice only relates to your use of the Stelia website. Throughout our website we may link to other resources owned and operated by certain trusted third parties. These other third-party resources may also use cookies or similar technologies in accordance with their own separate policies. For privacy information relating to these other third-party resources, please consult their policies as appropriate.

Cookies

A cookie is a small text file which is placed onto your device (eg computer, smartphone or other electronic device) when you use our website. These help us to recognise you and your device, and store some information about your preferences or past actions (including where you have previously chatted to us using our chat function). For example, we may monitor how many times you visit the website, which pages you go to, traffic data, location data and the originating domain name of your internet service provider. This information helps us to build a profile of our users and to tailor our website to better cater to our audience’s interests. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually. For further information on cookies generally, including how to control and manage them, visit the guidance on cookies published by the UK Information Commissioner’s Office, or www.allaboutcookies.org.

Consent

We will ask for your consent to place cookies or other similar technologies on your device, except where they are essential for us to provide you with a service that you have requested. You can withdraw any consent to the use of cookies, or manage any other cookie preferences, by clicking on the cookies icon at the bottom of any page on the website. You can then adjust sliders or untick boxes as appropriate to indicate or remove your consent. It may be necessary to refresh the page for the updated settings to take effect.

Cookies we use

The table below provides more information about the cookies we use and why:

Category	Name	Purpose
Analytics cookies
Analytics	_ga	Google Analytics identifier
Analytics	_gid	Google Analytics identifier
Analytics	_gat	Request rate limiter for Google Analytics
Analytics	_hjSession_*	Hotjar session tracking
Marketing cookies
Marketing	ad_id	Stores ad display preferences
Marketing	tracking_id	Third-party ad-service cookie (Google Ads, Facebook, etc)
Marketing	campaign	Tracks ad campaign

Third-party access

The cookies we use will only be accessed by us and those third parties named in the table above, for the purposes referred to in this cookie notice. Those cookies will not be accessed by any other third party.

How to turn off cookies

If you do not want to accept any cookies, you may be able to change your browser settings so that cookies (including those which are essential to the services requested) are not accepted. If you do this, please be aware that you may lose some of the functionality of our website. For further information about cookies and how to disable them, please go to the guidance on cookies published by the UK Information Commissioner’s Office, or www.allaboutcookies.org.

Changes to this notice

We may change this notice from time to time. Any changes will be posted on this page with an updated review date. This notice was last reviewed on 24 June 2025.

Contact us

If you have any questions about this cookie notice, or the information we hold about you, email us at [email protected].